Just like people, brands are judged by how they move. This motion identity isn't just animation—it's a strategic framework that brings a brand's personality to life through purposeful movement.
Art Direction
Identity
Motion System
Guidance
Built a unified motion system for major sports leagues that amplifies individual character while creating collective impact.
Strategy
Art Direction
Motion Design
Guidance
Engineered an internal design tool that transforms brand elements for any use case, ensuring consistency while reducing production time.
Tool development
Design Systems
Designed a scalable motion motif that adapts globally while staying true to brand.
Art Direction
Toolkit
Motion Design
Tony breathes life into static brands by crafting motion design systems that translate strategy into a story that stays consistent in every customer experience.